As the shopping frenzy of Black Friday gradually subsides globally, North American consumers are far from done – the upcoming “Cyber Monday” is set to kick off a new wave of home and lifestyle consumption with a more precise e-commerce rhythm. Among this, two brands centered around “emotional value”, EKOUAER and Arshiner, continue to win over family customers who value both emotional expression and practical aesthetics by delicately interpreting the “sense of home ritual” and “festive innocence”.
EKOUAER: More Than Just a Gift, It’s a “Hug That Gives Back”
“Gifts That Hug Back” – This warm and vivid theme is not only the theme of EKOUAER’s Cyber Monday this year but also the reason many consumers choose to “give warmth instead of just gifts” at the end of the year. The brand integrates “gift-giving culture” with “self-care”, proposing that a true gift should be like a gentle hug, capable of conveying heartfelt feelings and providing close companionship. The promotion runs from November 20 to December 1, covering a variety of classic home apparel and seasonal new arrivals, with discounts on some items reaching 30% – 50%.
In terms of products, EKOUAER focuses on creating “home aesthetics that can be worn outside the house”. The satin pajama set features not only skin-friendly and breathable fabric but also an elegant notched collar and elastic waistband design, balancing home comfort with the possibility of wearing it out. Another option, the knitted ribbed pajama two-piece set, combines a wool-like texture with a relaxed V-neck and wide-leg pants, easily suitable for diverse occasions from lounging on the sofa to a coffee shop date. Additionally, the officially licensed teddy bear printed pajamas have become a best-selling gift this season – with their soft touch and healing patterns, they have successfully tapped into the festive emotional consumption market, becoming the “warm and heartwarming first choice” for many to give to relatives, friends, partners, or even themselves.
Arshiner: Let Kids “Twirl Into the Holidays” and Wear Joy
On the other hand, Arshiner, specializing in children’s wear, has adopted “Twirl Into Holiday Season” as its campaign theme, integrating the whimsical imagery of twirling and dancing into its festive messaging. This aligns with the brand’s philosophy of “giving children pure joy.” During Cyber Monday, the brand is not only extending its Black Friday promotions but also offering deep discounts of up to 50% off on select items. It particularly emphasizes fabric safety standards and sustainability certifications for some products, providing parents with trusted choices.
In terms of product offerings, Arshiner presents the girls’ V-neck ruched cardigan crafted from lightweight, soft fabric that enhances children’s lively spirit for both school days and family gatherings. The pink striped teddy bear pajamas prioritize safety with their warm, breathable fabric that has passed professional flame-resistant testing, making them reassuring gifts for parents during the holiday season. Meanwhile, the boys’ cable-knit turtleneck sweater features a classic cable pattern and relaxed fit, creating a timeless yet playful winter look suitable for everything from classroom activities to outdoor adventures.
Cyber Monday Benefits Continue to Roll Out, Don’t Miss These Heartwarming Gifts
Cyber Monday is here, marking the next wave of emotionally-driven year-end shopping. Following Black Friday, EKOUAER and Arshiner continue to focus on warmth, companionship, and joy, turning shopping into a meaningful ritual. It’s the perfect time to find that ideal gift—whether for family seeking cozy comfort or children in need of festive outfits. Starting December 1, treat yourself or your loved ones with EKOUAER and Arshiner’s curated selections. Visit their Amazon flagship stores to embrace the holiday spirit with warmth and happiness!
For more information, please visit the EKOUAER and the Arshiner.
EKOUAER
Dana Li
New York, US
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Times World USA journalist was involved in the writing and production of this article.
