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The agency’s latest material explains what split testing actually is and then shows how the technique can be used in online marketing activities, such as Facebook advertising, website landing pages, and email subject lines.

More details can be found at https://fitpreneurship.com/online-marketing/why-split-testing-is-essential-for-your-business-success

While most modern businesses are aware of the need for online marketing, many are unaware of how to maximize their results. With the newly announced courseware, FitPreneurShip demonstrates why split testing is an important tool for refining and improving sales generation materials.

Sometimes referred to as A/B testing, split testing refers to a comparative approach, whereby two different versions of a digital marketing campaign are used at the same time. By assessing which version has higher conversion rates, a business can identify which method is more effective.

As the new video points out, this technique can be useful in a number of ways. To begin with, viewers are shown how to create variations of Facebook ads. While the platform already has an A/B feature, the company suggests that creating an ad set using Facebook’s Dynamic Creative is their preferred option.

Similarly, email subject lines are another opportunity to apply split testing. FitPreneurShip recommends the use of email autoresponder software, as these applications often have built-in tools designed specifically for this purpose. The new video also demonstrates the creation of an email campaign using ActiveCampaign software.

The final portion of the lesson covers website landing pages using the popular WordPress platform. In this section, the company teaches how Thrive Themes plugins can be used in creating effective campaigns.

About FitPreneurShip

Founder Kneller Fernandes is a serial entrepreneur, lifestyle, and fitness consultant. Having started several successful ventures, he now combines his interest in health and wellbeing with his in-depth knowledge of online business. Resources on the FitPreneurShip website focus on creating a new business, generating leads, and remaining healthy.

In addition to training and information pieces, the website also provides a list of current applications and software that are recommended for online startups. The tools have all been used by Kneller Fernandes in his own businesses.

Interested parties can learn more by visiting https://fitpreneurship.com/online-marketing/why-split-testing-is-essential-for-your-business-success


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