The recently published case study highlights the importance of targeted keyword research, SEO-optimized content creation, and automation implementation to achieve the desired results in a marketing campaign. Behind the Work has years of team experience in the field and regularly works with clients across sectors to assist with their marketing efforts.
More information can be found at https://behindthework.com/resource/outsourced-sales-acquirent-case-study
Emphasizing the importance of unified messaging and automated system implementation for effective outreach, prospect engagement, and conversion, Behind the Work’s new report explains that it helped its client, Acquirent, increase closed deals by 39%, new users by 47%, and page views by 19%.
The study highlights the challenges Acquirent faced and the strategies Behind the Work implemented to help them generate more qualified prospects. The team chose the Hubspot Marketing Hub to optimize Acquirent’s marketing efforts. By integrating its tech stacks and using marketing automation, the agency was successful in helping its client improve lead generation.
The agency also utilized digital paid ads using Google, with content targeted around a PPC keyword audit to ensure more focused results. With this strategy, Acquirent saw a significant increase in qualified leads and a greater impact on their advertising spend.
SEO-optimized content marketing was also a key component of Behind the Work’s strategy. The agency was able to attract more traffic to the company’s website and build trust with potential customers. Segmented lists were used to increase engagement and ensure that the right message was being delivered to the right audience.
Behind the Work’s successful campaign for Acquirent serves as an example of its expertise in the digital marketing space. By using the latest technology and strategies, they were able to help their client overcome unique challenges and achieve their growth goals.
A spokesperson states: “Acquirent was stunned by the results that we were able to provide them with, thanks to Hubspot’s lead generation tools and marketing automation features. Not only have we been able to expand their pipeline growth significantly from pre-pandemic levels – we have continued to push their outsourced sales initiatives and expand their team when clients have needed them the most.”
Interested parties can learn more at https://behindthework.com/
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